5/5 ReviewsProfessional Web Design & Development Services
Web Design Done By Hand, Not Page Builders
At Sound Web Design, we do things a little differently. We don't use any page builders like SquareSpace or Wordpress. We custom code each one of our websites to fit your exact needs. This allows us to create really custom designs to bring your vision to life. We're a small business located in Seattle, WA, working for other small businesses in Washington state and across the country.
Blazing Fast Pages
Since we don't use page builders, our pages carry no bloat. We only ship exactly what your site needs. Page speed has a real impact on SEO. Google tracks performance through Core Web Vitals. The Core Web Vitals look for things like how fast the site loads, how well people can interact with it, and how jittery it is.
Here's what to expect from our sites:
- 95-100/100 scores on Google PageSpeed
- 1 second load times
- Perfect Google Core Web Vitals
Why this matters
More Conversions
Better load times lead to more conversions. If a site takes longer than 3 seconds to load, 53% of potential customers will leave before it finishes loading. People are impatient and they don't want to wait; they'll move on to the next thing that works, and works quickly. It's very tough to stand out online and you need every edge that you can get. While everyone is using a page builder that takes a long time to load, you could have a site that loads instantly and keeps customers browsing it. Our sites load in 1 second or less, helping you capture leads that you would have lost otherwise.
Search Ranking
More conversions also helps your search ranking. Google tracks how long people stay on your site. If your site loads fast, more people will stay on it. This will signal to Google that your site has content that people find valuable, so it will raise you in the rankings. This will result in more people finding you, and it becomes a positive feedback loop.
The other way page speed helps is more direct: if two sites share the same authority - meaning similar content and structure - Google will pick the one that loads faster.
Lower Ad Spend
Ad networks want to provide a good user experience. That means that they will down-rank sites that load slowly, or that users complain about. Fast pages can save you hundreds or more per month, depending on how much you spend on clicks. If a site loads quickly, ad platforms will rate it higher, and that will drive more traffic to the platform. It will also lower your click-through rate because a fast site signals to advertisers that users will spend time on it.
Mobile First Design
We design all of our pages to be mobile first. Over half of all traffic to websites is from mobile devices. If a site isn't designed with mobile in mind, it won't work properly on mobile devices; the dimensions will be off and the content won't fit on the screen. It'll load larger images than necessary and that will slow down load-times. Google penalizes sites like these.
Mobile vs Desktop
Mobile devices have less bandwidth than desktop devices. The average site takes 8 seconds to load on mobile. That's a pretty low bar to clear. We fix this by paying careful attention to our mobile sites. On mobile, we reduce the size of the images that we ship, and we keep JavaScript and CSS to a minimum. We also test our sites on a variety of mobile devices to make sure that content doesn't overflow or get clipped.
Why It's Necessary to Design for Mobile First
By designing for mobile first, it also makes it easier to scale the site to a variety of screens. It's much harder to size a site down to mobile screens than it is to move a site from phones to tablets to laptops and desktops. It's not just a marketing gimmick; it makes the site easier to maintain in the future as well.